

Make a New Year’s Resolution to Save Money by Outsourcing Your ATM Fleet
Financial institutions require ATMs in easily accessible, convenient locations to retain and attract account holders. With changes in technology, increasing compliance requirements and security risks not to mention the upcoming migration to Windows 10, it may be financially and operationally overwhelming for banks and credit unions to manage and maintain their aging ATM fleets. Rather than continue to struggle with upgrading as well as with updating and managing terminals, AT


Make a New Year Resolution to Boost Revenue by Offering a Cash Discount Program
Approximately 45 percent of Americans make New Year’s resolutions, and according to Static Brain they are 20 percent more likely to attain their goals than those who don’t make resolutions. Moving into the new year, business owners may want to make a resolution too. And one of the easiest ways to boost your bottom line is to reduce expenses by offering a cash discount program for customers. In addition to incentivizing cash, it eliminates costly processing fees and allows mer


Keeping up with Millennial Consumers
Whether it be local, regional or even a national brand, people are traditionally drawn to things they know. Consumers in the Millennial demographic (born between 1981-1996), however, have been steering away from large, corporate brands in favor of smaller, less recognizable companies. Known as the Reverse Branding Trend, younger consumers are less prone to promoting big companies with flashy logos and catchy slogans. Spending trends suggest that affordability and value are of


MAKING YOUR EVENT AN EXPERIENCE TO REMEMBER
By necessity, many merchants exhibiting at local events rely on cash-based transactions. The electricity, internet access and equipment needed for credit or debit transactions are often hard to obtain or completely unavailable. Easy-to-use mobile processing options, such as Pay Pal and Google Pay, usually come with hefty processing fees that eat into vendor’s profits. Consequently, consumers are driven towards the nearest ATM. If the ATM happens to be in an inconvenient locat