MAKING YOUR EVENT AN EXPERIENCE TO REMEMBER (WHITE PAPER)
By necessity, many merchants exhibiting at local events rely on cash-based transactions. The electricity, internet access and equipment needed for credit or debit transactions are often hard to obtain or completely unavailable. Easy-to-use mobile processing options, such as Pay Pal and Google Pay, usually come with hefty processing fees that eat into vendor's profits. Consequently, consumers are driven towards the nearest ATM. If the ATM happens to be in an inconvenient location or off-site, attendees may avoid visiting the ATM, not spend any money or leave the event altogether.
With mobile ATMs, event organizers can offer patrons easy access to cash, increasing the likelihood of a successful event.
Roughly 80 cents of every dollar withdrawn at an event is spent on-site as consumers are psychologically predisposed to spend the cash they have on hand. Recent studies also show that consumers find cash purchases are more fulfilling meaning easy access to ATMs will make an event more profitable.
Mobile ATM, a Star Financial company, offers a wide range of mobile amenities, including ATM, safe cash drops to secure the cash vendors take in, and credit and debit card processing services to accommodate larger events.
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STAR FINANCIAL SERVICES
800.742.1852
sales@gowithstar.com
