Reclaim Brand Visibility with Event ATMs (WHITE PAPER)
Over a decade ago, social media exploded onto the scene and marketing via email and social media channels became a major part of the consumer journey, which led to increasingly customer-centric experiences. However, the strongly-regulated financial industry has not undergone the same transformation.
Customer centricity and technology management will be important focus areas in the coming years to ensure long-term growth in the banking industry, according to the 2018 Banking Industry Outlooks. Smaller financial institutions, such as credit unions and community banks, focus on customer experience as little as 16%, a only 55% of regional and national banks have customer experience programs.
In recent years consumers, especially Millennials, have been focused increasingly on community-based goods and services - from festivals featuring local musicians and artists to farmer's markets and restaurants serving local specialties. Financial institutions looking to keep their brand relevant and visible can capitalize on the
strengthening "going local"trend by sponsoring branded, surcharge-free ATMs at local events.
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STAR FINANCIAL SERVICES